Philippine Digital Marketing Statistics

Last updated 6 Nov 2009.

PHILIPPINES IN GENERAL

  • 2009 population estimated at 97,976,603 (source: Internet World Stats, undated post, last checked 6 Nov 2009) higher than 2009 population estimate by NSO, see below
  • Internet penetration at 24.5% (approx. 24M users as of June 2009) (source: Internet World Stats, undated post, last checked 6 Nov 2009)
  • Broadband user base estimated at 967,600 subscribers as of 31 March 2008 (source: Internet World Stats, undated post, last checked 6 Nov 2009) lower than numbers released by PLDT and Globe, see below
  • 2007 Population at 88.57M, 2009 population projected at 92.23M (source: National Statistics Office, undated, last checked 6 Nov 2009)

FACEBOOK

  • 5,784,560 registered Filipino users as of 1 October 2009. (source: Inside Facebook, 15 Oct 2009)
  • As of Nov 2009, Filipinos are the 13th most active in the world on Facebook (source: ABS-CBN News, 5 Nov 2009)

FRIENDSTER

  • More than 13M unique monthly visitors from the Philippines as of Dec 2008 (source: Friendster, press release dated 11 Feb 2009)
  • 12M monthly active users from the Philippines (as of Aug 2009) (source: Friendster, press release dated 9 Sept 2009)
  • A typical user spends 30 minutes on Friendster a day and checks several times a week (as of Aug 2009) (source: Friendster, press release dated 9 Sept 2009)
  • Filipino Friendster users average age range: 16 to 30, 55% female (as of June 2008) (source: Inquirer, 22 June 2008)

MULTIPLY

  • 2.2 million registered Filipinos, 60% women, 70% under the age of 25 (as of June 2008) (source: Inquirer, 22 June 2008)
  • 1 million photos uploaded to Multiply daily by Filipinos (as of June 2008) (source: Inquirer, 22 June 2008) very dubious!
  • Approximately 335M page views a month from the Philippines, 70% of this traffic is female (as of June 2008) (source: Inquirer, 22 June 2008)

MYSPACE

YOUTUBE

TWITTER

  • Philippine users of Twitter make up .64% of total population as of June 2009 (calculated as 73,600) (source: Sysomos report Inside Twitter, published June 2009; initial calculation (erroneous) by Tweetmoments blog, published 20 Oct 2009)

PLURK

MOBILE (GENERAL)

PLDT / SMART

GLOBE

SUN

  • As of end-year 2008, Sun had more than 8M subscribers. (source: Manila Standard, 5 March 2009)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.